Gumdrop Bins have been launched in Bewdley following a successful roll out at The Bewdley School. Wyre Forest District Council have decided to collaborated with Gumdrop in order to bring cleaner streets to the area, after five eager students from The Bewdley School pitched the Gumdrop recycling scheme to members of the District council. The students from The Bewdley School said ‘Since the bins were deployed, at the school it’s really had a positive change on people’s behaviour’. The District Council were so impressed with the work that had taken place at The Bewdley School, they launched their own campaign on 10th November 2018.

Gumdrop was founded by Anna Bullus in 2009 to tackle the global problem of chewing gum litter. Gumdrop is the first company in the world to recycle and process chewing gum into a range of new compounds that can be used in the rubber and plastics industry.

Gumdrop collaborates with schools with the aim of bringing together the next generation to help inspire and create change towards some of the most pressing waste issues, starting with chewing gum, which comes just after the number one cigarettes.

At the launch in Bewdley, students from The Bewdley School started by drawing rings around all the chewing gum on the High Street and watched as people realised just how much chewing gum they were actually walking in.

The Gumdrop bins have been placed all over the Wyre Forest in Bewdley, Kidderminster and Stourport. The locations of the Gumdrop Bins in Bewdley are outside the Bewdley Museum, outside The Bewdley School and Severn Side North. In Kidderminster, outside of Kidderminster College and Kidderminster Town Hall. Finally, in Stourport one along the High Street.