Business Studies Year 10 & 11

Students will:
Examine the characteristics of enterprises
Explore how market research helps enterprises to meet customer needs and understand competitor behaviour
Investigate the factors that contribute to the success of an enterprise.

Students will:
Explore ideas and plan for a micro-enterprise activity
Pitch a micro-enterprise activity
Review own pitch for a micro-enterprise activity.

Students will:
Demonstrate knowledge and understanding of elements of promotion and financial records
Interpret and use promotional and financial information in relation to a given enterprise
Make connections between different factors influencing a given enterprise
Be able to advise and provide recommendations to a given enterprise on ways to improve its performance

In this unit you will: 

• Explore how businesses operate 
• Consider how market research helps a business to understand the market 
• Investigate the use of the marketing mix (the 4Ps).

In this unit you will: 

• Understand the costs involved in business and how businesses make a profit 
• Understand how businesses plan for success 
• Understand how businesses measure success and identify areas for improvement.

In this unit you will: 

• Know how trends and the current business environment may impact on a business
• Plan an idea for a new business
• Present a business model for a business start-up.

In this unit you will: 

• Explore the use of branding and the promotional mix in business 
• Develop and promote a brand for a business.

In this unit you will: 

• Understand how businesses provide customer service 
• Demonstrate appropriate customer service skills in different situations.

In this unit you will:

• Know about job roles and functional areas in business 
• Produce documentation for specific job roles
• Demonstrate interview skills and plan career development.