Digital Media Overview

Head of Subject: Mr S. Birmingham

Digital Media will allow students to develop a deeper understanding of how ICT and the media are interlinked and how the industry has developed over time. Students will have an opportunity to develop their core and creative ICT skills, whilst also learning about the finer details of the media world.

  • Media products and audiences

    In this unit students will have an opportunity to explore how different media industries provide, cater and appeal to specific target audiences. They will lean how audiences are profiled and categorised by the media, alongside developing their knowledge on how organisations appeal to a variety of people

    Examined unit

  • Pre-production and planning

    Students will learn how the media must follow strict legislation when planning a product. Students will understand and create several pieces of documentation for creating media products and appreciate the planning behind promoting and creating a variety of media productions.

  • Create a media product

    Students will have the opportunity to design and create their own media product – choosing from one of the following: Print, audio-visual or audio based.
    Students will be working for a ‘client’ and have to produce work based on a pre-set brief. Students will also develop their excising creative skills by using a combination of software. This will be their first taste of media work.

  • Advertising Media

    Following on from their learning from previous units, students will investigate how advertising campaigns, across a variety of media sectors achieve their goals. They will plan and produce a campaign based on a pre-written brief, but will have the flexibility to showcase their individuality.

  • Journalism and news

    With the news industry changing drastically over the past few decades, students will learn how the news impacts upon society both locally and globally. They will learn how the news content changes in relation to their audiences, whilst also at the influence it has across society.

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