Digital Media Overview

Head of Faculty: Mrs F. Wilmot

Our creative studies offer, which is core to our ethos, includes Art, Textiles and Photography. These subjects offer invaluable opportunities to develop the skills of self-expression through the creation of artefacts. Not only of great worth in their own right, these skills transfer well to other facets of human life. Students learn organisational and planning skills and most importantly, confidence in their own decision making and capacity to develop and present their own ideas and concepts.

In addition to these creative subjects, the faculty also includes the Enterprise subjects Business Studies, Creative iMedia, Computer Science and Mathematics.  These subjects allow the student to investigate the world of Business, including examining the methodology of setting up a new business including budgeting and financial statements, whereas Creative iMedia shows students that digital design and learning play an important role in all aspects of business and industry and develops links with Art in website and graphic design as well as photo manipulation.  Computer Science teaches the skills of writing computer programs using coding and  how to problem solve computer coding issues and Mathematics permeates and underpins all aspects of the above subjects as well as introducing the beauty and logic of the subject itself.

The Faculty offers GCSEs in Art, Art Textiles, Business Studies, Computer Science and Mathematics with Creative iMedia offered as a Cambridge National Level 1 or 2. There is also the opportunity to study the Level 2 Certificate in Further Mathematics for those students in Set 1 for GCSE Mathematics.  The Level 2 Certificate in Further Mathematics not only further develops the understanding of the GCSE curriculum but is also a good preparation for those considering taking A Level Mathematics. At Advanced Level the comprehensive offer incudes Advanced Level Fine Art, Computer Science, Business Studies, Mathematics, Photography and Textile Design.  In addition, we offer Creative iMedia at Cambridge National Level 3 and an AS in Further Mathematics.

  • Media products and audiences

    In this unit students will have an opportunity to explore how different media industries provide, cater and appeal to specific target audiences. They will lean how audiences are profiled and categorised by the media, alongside developing their knowledge on how organisations appeal to a variety of people

    Examined unit

  • Pre-production and planning

    Students will learn how the media must follow strict legislation when planning a product. Students will understand and create several pieces of documentation for creating media products and appreciate the planning behind promoting and creating a variety of media productions.

  • Create a media product

    Students will have the opportunity to design and create their own media product – choosing from one of the following: Print, audio-visual or audio based.
    Students will be working for a ‘client’ and have to produce work based on a pre-set brief. Students will also develop their excising creative skills by using a combination of software. This will be their first taste of media work.

  • Advertising Media

    Following on from their learning from previous units, students will investigate how advertising campaigns, across a variety of media sectors achieve their goals. They will plan and produce a campaign based on a pre-written brief, but will have the flexibility to showcase their individuality.

  • Journalism and news

    With the news industry changing drastically over the past few decades, students will learn how the news impacts upon society both locally and globally. They will learn how the news content changes in relation to their audiences, whilst also at the influence it has across society.

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